Why organic? "Organic food, defined by how it cannot be made rather than how it can be made, must be produced without the use of sewer-sludge fertilizers, most synthetic fertilizers and pesticides, genetic engineering (biotechnology), growth hormones, irradiation and antibiotics."
Why organic coconut oil? "Virgin Coconut Oil is a food, and is one of the best cooking oils you can use. As a cooking oil, its chemical structure is kept in tact and therefore is resistant to mutations of fatty acid chains even when used in higher cooking temperatures, unlike most vegetable oils. Research shows that the medium chain fatty acids found in coconut oil boosts the body's metabolism, raises body temperatures, and helps provide greater energy which can lead to weight loss."
Why brown rice flour? "Shih found that the batter formulated with long-grain rice flour and other modified rice ingredients again rated best, containing 60 percent less acrylamide than the wheat-based one."
Why is butter better? "One of the most healthy whole foods you can include in your diet is butter. Butter is truly better than margarine or other vegetable spreads. Despite unjustified warnings about saturated fat, the list of butter's benefits is impressive indeed: Rich source of easily absorbed vitamin A. Butter also contains all the other fat-soluble vitamins (E, K, and D). Rich in trace minerals, especially selenium, a powerful antioxidant & appreciable amounts of butyric acid & lauric acid. Butter also contains conjugated linoleic acid (CLA) which gives excellent protection against cancer."